Award shows aren’t the only event where you can brush shoulders with your favorite movie stars. There are plenty of other ways brands, companies, and fans can and should get involved in the action. Whether your company is sponsoring an event or you’re looking to host a viewing party with friends, here are five ways you can celebrate award season your own way.
1. Screen your favorite nominated film
Hosting a screening party showcasing your favorite nominated films is an affordable and creative way to get involved in award season. Make sure you find a suitable space with a projector screen and enough comfortable seating to make attendees feel like they’re at the movie theater. Customize the menu and decorations to the movie you’re screening so it takes their typical movie theater experience up a notch.
2. Make it exclusive with a pop-up beauty lounge
For something out of the ordinary, provide a spa sanctuary for guests to get pampered before the main event. Last year, Secret Room Events set up a private beauty lounge with refreshments from Wolfgang Puck, Skinny Girl and the Perfect Bite so presenters were nourished and relaxed before making their debut. By offering free facials, massages, and other spa services, your guests will associate your brand with total relaxation.
3. Plan a star-studded viewing party
Share the award show experience with a live show viewing party. To liven up the event, create voting ballots for guests, include gift bags, and come up with snacks and libations themed to the nominated movies. Ask guests to arrive in cocktail attire and roll out the red carpet for a star-studded affair.
4. Organize an afternoon soirée
With most parties happening during or after the award show, many brands are competing for guests to RSVP “yes.” To entice more people to your event, think about hosting a luncheon or afternoon soirée. These daytime events can be just as fun and often less of a headache to plan. Plus, champagne is appropriate anytime of day.
5. Host an award-winning afterparty
A-list celebrities might be attending Vanity Fair’s or Madonna’s annual after party, but even without star status, you can party well into the morning hours.Find a raw space to make it your own and don’t forget the DJ and open bar to really end the night with a bang.