How to Create a Picture-Perfect Listing — Tips from a Veteran Host
Over the past three years, Vic has learned what type of photos lead to more bookings. Originally designed for video production and photography, Vic’s high tech loft receives a ton of offsite interest. While you wouldn’t necessarily think of his production studio as well-suited for corporate activities, Vic’s carefully curated photos help guests envision their meeting in his space. Vic provides insight into the power of quality photos and what changes he’s made to help his listing stand out.
Make a good first impression
Guests will often make a snap decision based on your cover photo, so you want to make a good first impression. Your cover photo should be full width, high quality, and show off the entire space, versus just one particular area. Additionally, if your space is suitable for multiple activities (offsite, event, and production), think about how to best showcase those separate activities in each of your cover photos. “Because a professional meeting varies drastically from video production, my cover photos vary as well.” You’ll notice in Vic’s offsite listing for example, his cover photo shows his studio arranged for a meeting. See below:
Think about quantity + quality
While we require hosts have a minimum of four photos per listing, Vic has close to forty. From showcasing various room setups and past, relevant activities, he is able to give guests a vision for how the space may fit their specific needs. “We have multiple photos of the raw space as well as people in our space which provides us many options to choose from. Since I’m listed under three separate categories (offsite, event, and production), we tailor the photographs for each category.”
Your photo order matters
Be intentional with the order of your photos by highlighting your best and most relevant photos first. Vic walks us through his thinking on what order he’s found most successful, saying, “For my offsite listing, I display the most common room setup which best showcases my loft in its ideal use. The subsequent photos show all the configurations that are possible. Next, I showcase other less-used but still important parts of my space like the kitchen, bathrooms, and available equipment. Finally, I feature various action shots of people using my studio.”
Showcase different activities
While showcasing the raw, empty space is important to establish expectations, it’s only half the game. If your space is like Vic’s and can be assembled in many configurations, your listing photos should display common room setups to let your guests know your space’s full capabilities. Vic took photos of his space staged in multiple setups and has seen a dramatic increase in inquiries since doing so. He also said, “It reassures guests that my studio will be conducive to whatever type of meeting they planned.” Even better, “It alleviates a lot of the back-and-forth about room setup since they can clearly see the configurations in my listing photos.”
Vic has even created a map that outlines the space capacity in each type of room setup. “Whether it’s classroom style or boardroom, it gives guests a clear picture of how many people can fit in the space.” See below:
Take photos of every booking
Your guests are your best assets when it comes to acquiring real-life examples of people using your space. Vic says he makes it a priority to take photos of every booking for a number of reasons:
- To showcase real-life examples of people using the space
- To document all bookings for internal purposes
- To help review, revise, and streamline the setup process for future bookings and repeat customers
To obtain these assets, Vic asks guests if he can snap a few photos at the beginning of their booking. Make sure to ask ahead of time and be sensitive not to show any logos or proprietary client information. After each booking, Vic follows up thanking his guests and asks them to share any photos they might have taken during the booking.
On the flip side, “Clients love the idea that we’re taking photographs and we’ll often share them after the booking.” And because he’s saved all photos for internal records, he can easily go back and set up his space in the way guests prefer.
So as you audit your listing photos and make updates, remember, adding compelling photographs of your space is one of the simplest yet most important things you can do to successfully market your space as a Peerspace host.