The Staple 21 Mercer retail location is an iconic location in the heart of Soho NYC. Home of the first Nike Lab store, this iconic location is now the home for New York City brand STAPLE, a pioneering streetwear brand that blends fashion, art, and culture.
What comes standard by working with us?
- The Space (2000 sq ft retail). Open to divide. Take as little or as much as needed.
- A legendary address that everyone in the culture knows and loves
- Built-in foot traffic
- Central Air conditioning and heating
- Utilities, electrical, internet/wifi
- 24 hour alarm system
- Sonos Sound system with ability to plug in your own custom sound system
- Sountrack music licensing account
- Custom adaptable lighting system
- ADA compliant entrance and changing rooms
What can be added on when working with us?
- Networking, meet-ups, party coordination
- Programming, activation, and event coordination
- Arrangement of talks, podcast recordings, presentations
- DJs, artists, live performances
- STAPLE collaborations (@staplepigeon)
- Jeffstaple's involvement and/or appearance (@jeffstaple)
- Shopify POS system
- Experience Sales associates and staffing
- Furniture, display units, fixtures, and mannequins
- Trash pickup and cleaning service
- Security guards
- Merch drops
- Food, drinks, bar, catering
- Door and guest list management
- Gift bags
- Visual merchandising, graphic, projections, printed, mounted displays
- Pre-promotion, promotion, and recapping
- Social Media support
- PR/Editorial exposure
- Photo/Video event coverage
In the past we've hosted numerous brands and activations below:
Brooks Running collaboration launch
Li-Ning footwear and apparel launch
AGLXY x Native Shoes footwear and apparel launch
Astor Club x Staple 4/20 Event featuring The Alchemist
Vibram collaboration launch
National Hamburger Day activation with 7th Street Burger
Ape Chain NFT artist drop
Staple x Futura 2000 Capsule Launch
Chrono24 Watch Week NYC event
Robert Glasper album release
Skateboard Journal Book release