Question 1

¿Cuánto cuesta alquilar un espacio efímero para venta al público?

Accepted Answer

Espacios efímeros para venta al público average $101 per hour to rent, but it’s easy to spend less or more depending on what you’re looking for. For a space on the smaller side, expect to spend closer to $114, whereas larger venues run about $117 per hour.

Question 2

Cómo abrir una tienda pop-up

Accepted Answer

Hosting a pop-up shop is a great way for brands to create new opportunities for themselves without investing heavily in a brick and mortar location. These are a type of "temporary retail" installation that allows you to secure a physical space with only a short-term commitment, and they're great for creating some buzz. First, research what licenses, permits, or insurance may be required at your local level, if any. If you're trying to start your own pop-up shop, investigate what pop-up venue options are available in your area. The creative, attention-grabbing pop-up location options are endless. If you own a venue and want to offer it as an option for pop-up vendors to use, check out how to make money as a pop-up host.

Question 3

¿Cuánto tiempo lleva planificar una tienda pop-up?

Accepted Answer

To launch a pop-up shop properly, allow for 2 to 3 months of prep time. The primary reason for this is to maximize public relations and marketing opportunities. Put together a press release for your pop-up, and reach out to local news outlets and popular local social media accounts. If any decide to feature your pop-up shop, they'll have sufficient time to prepare and run their content. In the meantime, you can peruse creative pop-up shop ideas, plan how you'll decorate the space, and prepare your inventory.

Question 4

Cómo encontrar un espacio para una tienda emergente

Accepted Answer

Start your pop-up shop space search right here with Peerspace. As the leading short-term venue rental platform, we keep listings of all the most impactful and alluring pop-up shop locations in your area. If you don't find a good fit, search your local area for vacant storefronts. Sometimes, if you contact the building owner or connected commercial real estate agency, you'll be able to work out a short-term lease. Finally, you can consider asking to set up within another, larger store—this is called a "pop-in," and it has the added advantage of allowing you to benefit from the host store's traffic.

Question 5

¿Cuánto debes cobrar a los proveedores en las tiendas emergentes?

Accepted Answer

You can charge pop-up shop vendors however you'd like, but it's common to charge an hourly fee based on the size of the pop-up venue, which often ranges anywhere between $50 to $200 per hour. Some pop-up hosts also charge a small daily reservation fee. Ideally, you should look for a fair rate that generates enough income to be worth your while but is affordable enough that your pop-up vendors can still turn a decent profit—this will keep them coming back.

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