{"id":41199,"date":"2020-03-22T11:35:00","date_gmt":"2020-03-22T18:35:00","guid":{"rendered":"https:\/\/www.peerspace.com\/resources\/?p=41199"},"modified":"2024-08-21T10:19:17","modified_gmt":"2024-08-21T17:19:17","slug":"luxury-brands-video","status":"publish","type":"post","link":"https:\/\/www.peerspace.com\/resources\/luxury-brands-video\/","title":{"rendered":"4 Luxury Brands with Beautiful Video Ads"},"content":{"rendered":"\n

How does a luxury brand rise to the status, class, and level of perceived quality that is required to gain the trust of the elite? Luxury brands are built on three pillars: storytelling, quality, and exclusivity. The storytelling involves marketing materials like campaign images, video ads, and social content that resonates with the people you want to love your company. Then, the things you sell have to be of high quality. Luxury brands sell to the wealthy, and people who aspire to be wealthy. <\/p>\n\n\n\n

Wealthy people tend to care much more about buying something well made that will last, than they care about the trendiness of what they\u2019re buying. Therefore, if your product is sub-par, your brand is not luxurious. Finally, luxury is exclusive. Only a few people are invited to the dinner with other CEOs. Only a few can walk straight into the best clubs in LA. Only a few people can afford to buy a Rolls Royce. Only a few people had the chance to buy the latest Nike x Off White sneakers. Exclusivity drives drives jealousy, and jealousy is a wildly effective method to sell a lifestyle.
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In this article, we\u2019ll be looking at four luxury brands that are creating incredible, effective, video ads that you can use as inspiration for your next project. On your next project, you may have trouble finding a luxury-worthy location to film, and for that, Peerspace<\/a> has you covered. Peerspace uncovers thousands of unique spaces in hundreds of cities, giving you creative places to meet, create, and collaborate.

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1. Coach<\/a><\/h3>\n\n\n\n
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A post shared by Coach (@coach)<\/a><\/p><\/div><\/blockquote>