Etherea Loft | Flagship Multi-Set Natural Light Studio in Downtown Los Angeles Four signature environments. One beautifully designed production space. Endless creative possibilities. Welcome to the Etherea Loft, the flagship studio at 719 Studios. Located inside a beautifully preserved 1927 building in the heart of Downtown Los Angeles' Fashion District, Etherea is a 1,600 sq ft production space designed for photographers, filmmakers, brands and creative teams who want exceptional variety without changing locations. The studio combines four thoughtfully designed architectural environments with a spacious open shooting area, allowing you to move effortlessly between lifestyle content, editorial imagery and classic commercial photography during the same booking. While Etherea is best known for its signature dreamscape sets, it is equally suited to clean, timeless studio photography. With seamless paper backdrops, professional lighting equipment included, and a flexible open floor plan, the space transforms into a traditional photography studio ideal for lookbooks, e-commerce, product launches, beauty campaigns and commercial brand imagery. Whether you're producing an editorial campaign, photographing a new collection, filming branded content or capturing product photography, Etherea offers the flexibility to create an entire campaign from one beautifully designed location. Perfect For • Fashion campaigns & seasonal lookbooks • Commercial photography • E-commerce photography • Product photography • Beauty & skincare campaigns • Lifestyle brands • Editorial shoots • Music videos • Interviews • Personal branding • Headshots & portraits • Jewelry & accessories • Maternity & family photography • Fitness & wellness brands • Social media & content creation Signature Sets Desert Dreamscape Our signature environment featuring the iconic circular window, sculptural stone platform, white tiled steps, mauve velvet archways and a real sand installation. Soft, architectural and instantly recognisable. Forest Dreamscape Rich green velvet archways, living plants and reflective sculptural elements create a cinematic backdrop perfect for fashion, beauty and editorial productions. Airy Corner A bright lifestyle setting with sheer curtains, lush planting, a contemporary green sofa and minimalist styling, ideal for branding, portraiture and commercial campaigns. Botanical Corner Layered greenery, tiled steps and sculptural architectural details provide an organic setting for fashion, lifestyle and beauty photography. Classic Studio Photography In addition to the architectural sets, Etherea includes a dedicated open shooting area with seamless paper backdrops and professional lighting, making it equally suited to traditional studio photography. Capture clean, distraction-free imagery for: • Fashion lookbooks • Product launches • E-commerce photography • Beauty campaigns • Catalog photography • Commercial brand imagery • Portraits & headshots Multiple seamless paper backdrop colours are available and can be prepared before your arrival upon request, allowing your team to move seamlessly between classic studio photography and our signature sets throughout your booking. Natural Light Large southeast-facing warehouse windows fill the studio with beautiful natural light throughout the day. Morning (7am–1pm) Bright directional sunlight with striking architectural shadows. Afternoon (1pm onwards) Soft, even daylight ideal for portraits, beauty photography and commercial productions. Professional Equipment Included Every booking includes professional lighting and grip equipment at no additional charge. Included: • Aputure Amaran 150c RGBWW COB Light • Aputure Lantern Softbox • Two Neewer 700W Softboxes • Stellar Gemini LED Light Kit • C-Stands • V-Flat • 43" 5-in-1 Reflector • Beauty Dish with Grid • Seamless paper backdrops (multiple colours, available upon request) • Portable product photography light box • Fog machine • Apple box Studio Amenities • All furniture and architectural sets shown • Professional makeup station with LED vanity mirror • Private curtained changing area • Garment rack & Jiffy steamer • Bluetooth speaker • Water station • Air conditioning • Rolling production fan • Folding tables • Extension cords & power strips • Sandbags and ladder available upon request Parking & Access Underground parking is available within the building for $10 per day (cash), with additional public parking nearby. Detailed arrival instructions are sent automatically after booking. Audio As with most Downtown Los Angeles loft buildings, occasional city ambience may be present. The studio is ideal for photography and most video productions where isolated audio is not essential. About 719 Studios Etherea is the flagship space within 719 Studios, a collection of three individually designed production studios housed inside one historic Downtown Los Angeles building. Each studio offers its own creative identity while maintaining the same level of hospitality, thoughtful design and production support. Whether you're creating a commercial campaign, launching a new collection, producing branded content or photographing your next lookbook, Etherea has been designed to give you exceptional creative flexibility while making every production efficient, seamless and inspiring. Our team responds quickly to enquiries and is always happy to help you plan your shoot before you arrive.