As a dynamic hub for commerce and innovation, New York City boasts a wide range of retailers, from established brands to upstart small businesses like pop up shops. Pop up retail spaces are a creative and cost-effective way to showcase a new product, service, or experience to potential customers. While larger companies leverage pop ups to test or
launch new products, smaller businesses may take advantage of this retail model to gain exposure and build brand awareness. The beauty of pop up retail spaces is that they grant entrepreneurs the ability to rapidly test different markets, design elements, products, and marketing strategies in short periods of time without having to commit to a long-term lease.