Shoot your next project at the Historic SoHo Hallmark — a stunning 1870 Cast Iron Ballroom on our second floor at 427 Broadway. This 3,000 sq ft landmark space is a photographer's and filmmaker's dream, featuring 16 iconic arched windows that flood the room with consistent, diffused natural light overlooking Broadway, soaring 14-foot ceilings that accommodate lighting rigs and tall setups, and a row of dramatic cast-iron pillars that serve as instant architectural backdrops. Ideal for editorial photo shoots, lookbooks, fashion campaigns, commercial shoots, music videos, documentary films, and branded content. The raw, historic character of the space creates an effortlessly compelling aesthetic with zero set dressing required. The 3,000 sq ft open floor plan gives full flexibility for equipment setup and crew movement. Minimum booking is 3 hours. Ages 18+ only. No alcohol permitted on set.