The Studio
Studio Swell is a 2,800 sq ft designer content studio in downtown San Diego, built for creators who care how their work looks. Every corner is intentionally styled — curated furniture, layered textiles, sculptural lighting, and shoot-ready vignettes that look as good in frame as they do in person. It's a space designed by people who shoot in spaces for a living.
We pull from warm organic modernism — natural materials, sun-soaked tones, vintage finds layered with elevated essentials. The result is a space that reads luxe but never sterile, editorial but never cold.
Floor-to-ceiling windows wash the studio in natural light all day. Golden hour here is unreal.
The Neighborhood
We're in the heart of downtown San Diego at 940 13th Ave — walkable to East Village coffee shops, Little Italy, and a short drive to Balboa Park. The neighborhood is full of design-forward restaurants, galleries, and boutique fitness studios, which means it's easy to extend a shoot day into a meal or grab anything you forgot on the way in.
Logistics
2,800 sq ft open layout with multiple shoot zones
Floor-to-ceiling windows with all-day natural light
Multiple styled vignettes: lounge area, kitchenette, bedroom set, neutral backdrop wall
Full kitchen access for prep, catering, or food styling
High-speed wifi
Restroom on-site
Climate controlled
Steamer, full-length mirror, and ring light available on request
Sound system with Bluetooth
Street parking available; nearby paid lots within a block
Easy load-in access for equipment
Perfect For
Brand and product photography
Lifestyle and editorial shoots
Content batch days and UGC creators
Podcast and video recording
Small intimate events, dinners, and workshops
Press days and PR activations
Booking Notes
2-hour minimum on all bookings
Hosts are reachable via chat for any questions before or during your booking
Cleaning fee included in rate
Multi-hour and full-day rates available — message us for custom quotes
Discounts available for repeat bookings and nonprofit organizations
A Note from the Owners
Studio Swell is owned and operated by sisters Natalie and Allyson — the team behind Rising Tide Social, a content agency working with brands across wellness, family, and lifestyle. We built this space because we couldn't find one like it in San Diego. Everything in here was chosen because we'd want to shoot against it ourselves.