Welcome to The Etherea Loft — our biggest multi-set production studio in Downtown LA's Fashion District. 1,600 sqft with four distinct sets that offer diversity while staying cohesive. Beautiful complementary colors perfect for fashion, beauty, and lifestyle content. Southeast-facing windows deliver stunning natural light, especially in the mornings. Set in a well-maintained 1927 historic building with a focus on hospitality and security (always a guard in the building). Show up, shoot, leave with a full campaign. FREE PRO LIGHTING INCLUDED: Every booking includes our full lighting kit at no extra charge: 2× Neewer 700W Softboxes (24"×24") Aputure Amaran 150c COB Light Aputure Lantern Softbox Modifier C-Stands Neewer 43" 5-in-1 Reflector Neewer Beauty Dish 21.6" w/ grid Stellar Gemini LED Light Kit V-Flat No add-on fees. No nickel-and-diming. Just book and shoot. GREAT FOR: ✓ Fashion brands & lookbooks ✓ eCommerce & product photography ✓ Music videos & short films ✓ Content creation & influencers ✓ Maternity & family photoshoots ✓ Jewelry & engagement photography ✓ Individual & group headshots ✓ Fitness & yoga photography ✓ Holiday & Valentine's Day concepts ✓ Both daylight and evening studio settings For more visuals and inspiration: @719studios on Instagram THE SETS: Desert Dreamscape Large circle cutout window (the hero shot), mauve velvet curtained archways, real sand pit, frosted globe lights, stone platform, and white tile stairs. Pink desert vibes — perfect for Valentine's Day! Forest Dreamscape Green velvet curtained archway, basket globe lights, reflective blue epoxy tube surrounded by real plants. Airy Corner Adjacent to the green archway — sheer curtains, lush plants, forest green modern couch, mirror cube side table. Plant Wall Corner Tile steps, stone platform, abundant Boston ferns and foliage. Also in the space: Green corrugated wall with large archway mirror Lounge area: mustard yellow rug, circular stone table, modern beige couch Vanity/makeup area: LED vanity mirror, wooden shelf, folding table, directors chairs Changing area: Velvet green curtains for privacy NATURAL LIGHT: The lighting is dynamic and adaptable to your needs: 7am-1pm: Bright, direct natural light — perfect for vibrant shoots After 1pm: Softer, diffused — still bright but more forgiving Lighting varies throughout the year, adding versatility. We offer virtual and in-person tours so you can experience the light firsthand. INCLUDED IN BOOKING: All pictured furniture and set pieces Lounge areas (couches, armchairs, rugs, lamps, coffee table) Makeup & changing area with LED vanity mirror Curtained dressing room Bluetooth speaker 2 folding tables Steamer (Jiffy) Garment rack Water station (hot & cold) AC (window + floor unit) Large standing fan on wheels Apple box Extension cords & power strips Available on request (ask in advance): sandbags, ladder FREE EQUIPMENT (just request at checkout): 9ft Paper Backdrop (3 colors) Aputure Amaran 150c COB Light (RGBWW 150W) Aputure Lantern Softbox Modifier C-Stands (x2) Neewer 43" Reflector/Diffuser 5-in-1 Neewer Beauty Dish 21.6" w/ grid & scrim Portable Product Photography Box Fog Machine Black Folding Chairs (x5) SOUND NOTE: Our studio is in Downtown LA and is not soundproof. Ambient city noises (sirens, traffic) may be present. Great for video where audio is cleaned in post, but may not be ideal for long-form audio recordings needing continuous, uninterrupted sound. We recommend a dedicated sound stage for those needs. PARKING: Underground parking in building — $10 cash/day (ATM in lobby). Lot fills up quickly; additional garages and metered parking nearby. Parking video and detailed instructions sent after booking. Underground Parking Video Building Hours: Weekdays: 7am-7pm Saturday: 8am-5pm Sunday: 10am-5pm Freight Elevator: Weekdays: 8am-6pm Saturday: 8am-12pm Sunday: Closed After-hours access available for $125/hr with 24hr notice. FOOD NEARBY: Holy Basil — Thai Sonoratown — Mexican Anwar's Kitchen — Mediterranean Sweetgreen — Salads Blu Jam — Brunch Poppy & Rose — Brunch LA Cafe — New Age American Wild Living Food — Vegan Bottega Louie — Italian Civil — Coffee & breakfast THREE STUDIOS, ONE BUILDING: The Etherea Loft is our largest with the most sets. Want something different? → The Terra Loft ($89/hr) — Earth-tone architectural sets, signature cutouts https://www.peerspace.com/pages/listings/6564462724423c000ee74fc8 → The Solaris Loft ($49/hr) — Bright corner studio, natural light, budget-friendly https://www.peerspace.com/pages/listings/64fd1f142009d2000e4854cb Same hallway, same floor, same quality. Book multiple for maximum variety. Questions? We respond within minutes. Note: We're willing to reconsider the 8+ age limit for family photoshoots — just ask about kids' ages. 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