Source: Peerspace
Product photography covers more ground than the name suggests. A single packshot on white for an Amazon listing, a lit and retouched jewellery campaign for a Bond Street retailer, and a styled flat lay for a skincare brand’s Instagram grid are all “product photography”, but they are bought from very different kinds of photographer, at very different prices. London has all three tiers, often within the same postcode.
We looked at photographers and studios working across London’s product photography market, from packshot volume services to luxury retail campaigns, and picked five whose client work and claims we could check against a source.
How we created our list
Our goal is to connect you with photographers who have a proven track record of excellence and reliability. We vetted the best photographers based on a set of criteria:
- Portfolio depth: We look at the full body of work behind each photographer, not just a handful of standout images, to get a true sense of consistency and skill.
- Client reviews across multiple platforms: We analyze feedback from clients on Google, popular booking platforms, and social media to ensure consistent satisfaction.
- Industry recognition and awards: We look for photographers with accolades from respected organizations and industry bodies relevant to their specialty, whether that’s weddings, commercial work, or beyond.
- Professional credentials and associations: Active membership in industry groups, relevant certifications, and verified business operations, including appropriate insurance for working in the city, are often held by our photographers.
Best product photographers in London
1. Richard Boll Photography
Photographer: Richard Boll, working from a studio on Fitzroy Street in Fitzrovia
Speciality: Advertising and editorial photography covering product work, portraiture, lifestyle and album artwork.
Notable work: His product commissions include Sony, Belvedere Vodka, Timberland, Marks and Spencer and the contract furniture maker Allermuir, shot in the studio and on location alike. He photographed Belvedere Vodka in a Prague studio for a James Bond promotional campaign and Sony cameras in the Bolivian mountains. His strongest verifiable credential sits in portraiture: his portrait of Sir David Attenborough, shot on 7 February 2007, is listed in the National Portrait Gallery’s own catalogue as NPG P1296 in its primary collection. The Gallery commissioned it with BBC television after he won its Photographic Portrait Prize in 2006, to photograph whoever won The Culture Show’s public vote for Britain’s greatest living cultural icon. He has also shot for Emirates, American Express, Mercedes-Benz, Rolls-Royce, Zeiss, Diageo and The Guardian, and a portrait series on the last makers at the bootmaker John Lobb. “Louise, 2020” was shortlisted for the Wellcome Photography Prize and won gold at the Tokyo International Photography Awards, and his portrait of the artist Adam Chodzko took third prize at the Kuala Lumpur Photoawards.
Pricing: Quoted on enquiry. No rate card is published.
Why we rate him: A National Portrait Gallery acquisition is an unusually solid credential, verified in the Gallery’s public catalogue rather than resting on his say-so. The eye for light and character that earned it is what carries into his product work, where the brief is less about the object’s function and more about making it feel considered.
Connect with him: Follow @richard_boll on Instagram.
2. Kalory Photo & Video
Studio and founders: Kalory Photo & Video, founded by Brijesh Patel and Franck Jehanne, working from a studio in SW2 near Brixton
Speciality: Jewellery and watch photography for luxury retail, alongside general packshots, retail interiors, model work and video.
Notable work: The studio names Rolex, Seiko, Chopard, Richard Mille and Vacheron Constantin among the blue chip watch and jewellery brands it works with, and Cartier, Uniqlo, lululemon, Asprey and Lindt among its wider client base. Testimonials on its site come from Jaeger-LeCoultre, Richard Mille, Fears Watches, Roche Bobois, Hatton Jewels and Philippa Herbert Fine Jewellery. It has been running for 15 years and holds an SME UK Business Award for its commercial photography and video work. It separates packshot work into two tiers: a fast clipping-path-and-white-background service for volume ecommerce, and a slower approach with controlled lighting and up to three hours of retouching per image for hero shots. It has also built AI into its production process, using it for set simulation, faster social variants and still life enhancement.
Pricing: Quoted on enquiry. The studio describes its basic packshot tier as starting at a few pounds per image, rising with lighting complexity and retouching time. No fixed rate card is published beyond that.
Why we rate them: Few studios here can point to a 15-year run with genuinely blue chip watch names attached, and reflective, faceted precious-metal subjects are some of the hardest things in product photography to light well. The two-tier structure is a rare bit of honesty about the fact that a quick packshot and a campaign hero shot are not the same job. Worth knowing the studio is in SW2 rather than the centre of town, whatever the marketing says.
Connect with them: Follow @kaloryphotovideo on Instagram.
3. HJ Photography
Photographer: Hiral Jethwa, working from a home studio in Essex, available around Chelmsford, Kent, Herts and London, and taking postal work from anywhere in the UK
Speciality: Styled product and personal brand photography for independent brands and founder-led businesses, rather than large retail accounts.
Notable work: Her named clients are independent brands: Dainty London, a jewellery label she has worked with repeatedly across collections, covering products and portraits of its founder alike, the candle and home fragrance business Olive Tree Home, plus Made by Coopers, Jo Browne Skincare and Pacaiba Beauty. Her site lists Vogue, Stylist, Metro, Essex Life and Joules on its featured-in wall. She left a corporate marketing career in 2012 and has spent more than twelve years in photography since, which is the background she credits for scoping shoots around a launch or a season rather than a single set of images. Alongside styled work she offers white-background packshots, stop motion, short-form video and a mentoring programme for photographers building a product business. Her Hybrid AI service photographs the real product first, then blends those frames into generated environments.
Pricing: Published package rates. Essential is £345 for two hours and up to 10 images, Refresh £545 for four hours and up to 25, and Launch £845 for six hours and up to 45. Each includes planning, moodboards, art direction, prop sourcing, styling and post-production. Payment is taken in full to hold the date, with payment plans on shoots over £500. On-location work carries a 45p per mile travel fee.
Why we rate her: She is the one name here built for a founder-led brand rather than an established retailer, and she publishes what a shoot actually costs, which almost nobody at this end of the market does. The postal model is the practical part: you send the products, she styles and shoots them in Essex, and they come back afterwards, so a small brand never pays for a London studio day it does not need.
Connect with her: Follow @hjbrandingstories on Instagram.
4. Elayne Barre Photography
Photographer: Elayne Barre, working from a barn-conversion studio in Maidenhead, with clients across London, the UK and abroad
Speciality: Commercial product photography and interiors, alongside fashion, animation and a landscape practice.
Notable work: Her client list includes Elemis, Sainsbury’s, Argos, Laura Ashley, Funky Pigeon, Shay & Blue, The Sofa & Chair Company, Jimmie Martin, Frontroom LDN and the perfume house Bohdidharma. Her work has been featured in Elle Decoration, Marie Claire Spain, the Andrew Martin Interior Design Review, Decor Magazine, Surrey Homes and Devon Life. She has been working professionally since 2005 and produces animation alongside stills. Her competition record runs from Honors in the Still Life category at the London Photographic Association in 2006 and Honors for Landscape at International Photographer of the Year in 2007, through a Fine Art nomination at the Photography Masters Cup in 2011 and a People’s Choice win at the Creativepool Awards in 2015, to Honors in the Food category at the International Color Awards in 2020.
Pricing: Quoted on enquiry. No rate card is published.
Why we rate her: A client list spanning skincare, homeware and furniture over nearly two decades, alongside a landscape practice she keeps up on the side, suggests a photographer whose eye is not limited to one product category. As with HJ Photography, it is worth knowing she is based outside London itself, in Maidenhead, though London is well within her regular working area.
Connect with her: Follow @elaynebarre on Instagram.
5. Product Photography Packshot Photography
Photographer: David Forcina, working from a studio in Loughton, Essex, covering Greater London, Essex, Hertfordshire and Bedfordshire
Speciality: High-volume ecommerce packshot photography, alongside jewellery, lifestyle, 360-degree spins, product video, photo restoration and portraiture.
Notable work: His client portfolio runs from national retailers to independent labels: Tesco, Sainsbury’s, Clintons, Rubik’s, the Royal British Legion and its Poppy Shop, the paper manufacturer Swantex, SelectaDNA and the British Academy of Jewellery, alongside jewellery designers Merle O’Grady and Roxanne First, the leather goods brand Woodland Leathers, confectioner SugarSin and wine merchants The Perfect Cellar and JPHA. He studied photography at degree level before working for photographic agencies and going freelance. He publishes his entire rate ladder rather than a headline figure.
Pricing: Published per-image rates on a volume ladder, from £19.99 per shot for one to eight images down to £4.99 per shot at 500 or more. Editing and retouching are included at every tier. Shadows or reflections add £1.50 per shot, ghosting £4, and a 360-degree product spin is £59.99. Image restoration is charged at £40 an hour. No deposit is required for studio work, though location shoots carry travel costs and a deposit.
Why we rate him: A supermarket catalogue and a ten-product independent brand are usually bought from very different photographers, and he shoots both off the same published price list. Read the ladder properly before assuming the cheapest rate applies to you, since £4.99 only unlocks at 500 images, but the transparency itself is rare at any point on this list.
Connect with him: Follow @product_packshot on Instagram.
Finding the right product photographer
Product photography has a wider spread of price and scope than almost any other photography category, so the right questions depend heavily on what you are actually shooting.
1. Match the photographer to the tier of work you need
A single clean packshot for an Amazon listing and a fully lit, styled hero shot for a launch campaign are different jobs bought from different kinds of photographer, even when the same studio can technically do both. Be specific about which one you need before you compare quotes, since a fast-turnaround packshot rate and a full creative day rate are not comparable numbers.
2. Ask to see work with your specific material
Reflective metals, gemstones, glass, dark liquids and matte fabrics all behave differently under studio lighting. If your product has a tricky surface, ask specifically for examples of that material in a photographer’s portfolio rather than assuming general product experience covers it.
3. Confirm what happens to your product
Some photographers shoot in their own studio and ask you to post your products in; others will only shoot on-site or expect you to deliver items in person. Check insurance, return postage and turnaround for anything valuable or one-of-a-kind before you send it anywhere.
4. Ask about retouching and file formats upfront
Clipping paths, background removal, colour correction and file formats for different platforms can all be included or charged separately. One photographer on this list includes retouching at every price tier and itemises extras such as shadows, reflections, ghosting and resizing; others fold it into a project quote. Get it itemised rather than assumed.
5. Weigh independent recognition against supplier directory listings
A National Portrait Gallery acquisition or an International Color Awards honour, both independently judged, mean something different to a badge from a photographer directory that most paying members can display. Both can sit in a similar spot on a website.
Planning a product photography shoot in London
What it costs
Product photography pricing varies more by scope than almost any other category. At the high-volume end, per-image rates for simple ecommerce packshots fall under £10 once you are ordering in the hundreds. At the campaign end, a full day of styled, creative shooting with a specialist studio runs into four figures.
Two photographers on this list publish real numbers, and they publish them in opposite ways. Product Packshot Photography prices per image on a volume ladder, from £19.99 per shot for one to eight images down to £4.99 per shot at 500 or more, with retouching included throughout. HJ Photography prices by package, from £345 for two hours and up to 10 finished images to £845 for six hours and up to 45, with styling and art direction included.
Which model suits you depends entirely on whether you are shooting 300 SKUs or 10 hero images. The remaining three quote against the brief, which is standard at the campaign end of this category. Get a number against your actual product and volume rather than assuming a rate transfers between photographers.
Studio or postal
HJ Photography builds the postal model into its standard process. You approve a moodboard and a shot list, post the products to the Essex studio, see styling and test frames by video on the day if you want to, and the products come back after the shoot. For a small brand without a London budget that removes the cost of a studio day entirely.
The rest of the list works from a fixed studio or travels to you, and the terms differ. Location work at Product Packshot Photography carries travel costs and a deposit, and HJ Photography charges 45p per mile for on-location shoots. If you need the photographer on-site, whether for a large product, a set build, or a live retail environment, confirm that upfront rather than assuming both options are available.
If you would rather shoot somewhere neutral than in a home studio or a live shopfront, Peerspace lists photo studios across London with the lighting and backdrops product work usually needs, bookable by the hour so you pay only for the time the shoot actually takes.
Volume and turnaround
If you have a large catalogue, ask about per-image discounts for volume rather than assuming a single quoted rate applies across 200 SKUs. The published ladder on this list drops the unit price by three quarters between a handful of shots and 500, which is a large enough gap to be worth batching your shot list around. Turnaround varies just as much: a next-day service suits an urgent marketplace listing, while a fully styled campaign shoot with multiple setups can take a week or more to edit properly.
Styling and props
Anything beyond a plain packshot on white usually needs styling, whether that is a prop budget for a lifestyle flat lay or a full set build for a hero campaign shot. On this list, styling and prop sourcing are included in the published package prices at one studio and quoted separately elsewhere. Confirm which applies before comparing quotes, since a day rate that includes styling and one that does not are not the same number.
A note on AI
Two of the five now offer AI-assisted imagery, and they do it differently. HJ Photography photographs the product first, then blends those frames into generated environments. Kalory has built AI into its wider production process, including set simulation and faster variants for social. Ask which stage the AI enters at before you commission anything, particularly if accurate colour or scale matters in your category.
FAQs: hiring a product photographer in London
What is the difference between a packshot and full product photography?
A packshot is typically a clean, consistently lit image on a plain or white background, aimed at ecommerce listings and catalogues. Full product or still life photography usually involves more creative lighting, styling and composition, aimed at campaigns, advertising or a brand’s own marketing rather than a marketplace listing.
How much does product photography cost in London?
It depends heavily on scope. Published rates on this list start at £4.99 per image for high-volume packshots at 500 images or more, rising to £19.99 per image for a handful of shots, while a styled package with art direction and prop sourcing starts at £345 for two hours. A full day of campaign shooting with a specialist studio typically runs into four figures. Get a specific quote against your product type and volume.
Do I need to send my products to the photographer, or will they come to me?
Both models exist on this list. One photographer builds a postal service into her standard process, so you never travel. Others shoot from a fixed studio or come to your location for larger items, retail environments or set builds, usually with travel charged on top. Confirm which applies before booking.
Do I need a separate stylist for product photography?
For a simple ecommerce packshot, generally no. For a styled hero shot, flat lay or campaign image, most photographers either style it themselves or work with a regular stylist, so it is worth asking early whether that sits inside the quote.
Should I use a London-based photographer if my brand is not in London?
Not necessarily. Several photographers serving London clients on this list work from outside the city, in Essex or Berkshire, and either travel in or take products by post. Location matters less for product photography than it does for a wedding or an event.
How far in advance should I book?
Established photographers in this space are often booked several weeks out, and further ahead around seasonal content pushes such as Christmas ranges, which are typically shot in the summer before. Build in time for a follow-up shoot if the first round does not cover everything you need.
Great product images start with the right space, and the right photographer
London’s product photography market is wide enough that the same brief can cost £5 or £5,000 depending on who you ask, and the difference is rarely about talent alone. It is about matching the tier of work to what you actually need, whether that is 400 clean listing images before a marketplace launch or a single styled hero shot a campaign will be built around.
Once you have your photographer, the next question is where the shoot happens. Explore Peerspace’s collection of photo studios in London, bookable by the hour with lighting, backdrops and space to build a set, so you pay only for the time you need rather than a full day you do not.
If you have feedback on our list, our team would like to hear from you. Contact us any time at [email protected] with suggestions, corrections or additions.
This list reflects our research as of July 2026.
