Amanda Steele Relaunches Clothing Brand with Peerspace Photo Shoot

Amanda Steele, the multi-talented creator and entrepreneur, has once again teamed up with Peerspace to set the scene for another big life moment – this time, the exciting relaunch of her clothing brand, STEELE. 

Last year, Amanda collaborated with Peerspace to host an enchanting first birthday party for her daughter in a stunning backyard with plenty of space for bright decor and activities. This year, Amanda returned to Peerspace in search of the perfect spaces to bring STEELE’s revamped aesthetic to life with a multi-day photo and video shoot. 

To bring her relaunched brand to life, Amanda handpicked two unique Peerspaces – both brimming with creativity and character. In addition to capturing detailed images of her new clothing pieces, Amanda also wanted to capture stylized, short-form videos inspired by celebrity paparazzi walks.  

The first space was a historic DTLA building lobby, a photographer’s dream that provided a sophisticated backdrop for her brand shoot. With its art deco detailing and ornate moldings, it was ideal for framing STEELE’s modern yet timeless flair. The rich textures of terra cotta tiles and mosaic staircases elevated the scene, complementing Amanda’s collection.

Next, Amanda transitioned to a spacious production studio with a three-wall cyc in Burbank. This venue was brimming with creative potential, offering Amanda and her team a blank canvas to experiment with dynamic looks and expressive camera angles. The studio’s clean, white walls transformed the space into a visual playground for Amanda and her team.

As Amanda’s brand continues to grow, she has made it a priority to seek out unique and inspiring locations for capturing content. From abandoned warehouses and scenic outdoor landscapes to luxurious hotels and historic landmarks, Peerspace has the perfect settings to add a special touch to anyone’s visual storytelling.