How Much Does it Cost to Rent a Focus Group Room?

Looking to rent a focus group room but aren’t sure what it will cost you? A focus group can become quite expensive. There’s the cost of paying each participant. There’s the cost of drinks and snacks that are provided. And of course, let’s remember the extras, like the cost of the recording equipment, the transportation, and of course, the focus group room rental.

Despite all of this, renting a focus group room doesn’t have to be expensive. By finding the right focus group room, you can cover most, if not all, of your needs in one fell swoop. How? With Peerspace, the largest online marketplace for hourly venue rentals. We offer you access to hidden gem venues in cities and towns across the globe. And this includes countless focus group rooms and similar private spaces that can function as such. With Peerspace, you can save both time and money.

Ahead, we’ll discuss how much it costs to rent a focus group room and how to do so with Peerspace.

Why rent a focus group room?

First things first, why even rent a focus group room? Well, think about the event you’re hosting.

A focus group involves a group of people participating in a marketing study they’ve signed up for. Since these people are strangers to you, the moderator, and likely to each other, renting a professional space makes the group feel safe and free to voice their opinions.

Renting a focus group is necessary for having a successful focus group. Next, we share what you need to consider before you rent a focus group room.

What does my focus group room need?

So now we know that we need to rent a neutral, professional space for you and your focus group participants to meet. Next, we’ll discuss what you need to keep in mind before you even start searching for your focus group room rental.

Room type

First and foremost, your guests’ comfort is paramount. Therefore, you need to find a room with comfortable chairs, especially if your meeting is on the longer side.

Ensure the room is spacious and has a secondary space for participants to stretch their legs. If they are inside for too long, it can cause restlessness or claustrophobia. An ideal focus group room can provide ease of mind for the participants and a professional environment.

Room location

An ideal focus group is composed of people of different backgrounds and demographics. That means your participants will come from a variety of locations to get to the focus group location.

The focus group room rental you choose should be central in your city. It should also provide your participants with hassle-free parking and near public transit when possible.

Commuting is a huge stressor for anyone, so why not remove it from the equation and keep your group focused on the task?

Room amenities

Finally, renting a focus group room provides you with additional amenities that will add to the professionalism and comfort of your meeting. To save your company time and money, you will want to avoid having to go through a third party for additional rentals.

For example, you will in most focus groups need A/V equipment, high-speed WiFi, drinks, and snacks.

Luckily, most of Peerspace’s focus group venues can provide you with the amenities you need. We’ll talk more about that ahead.

Why rent a focus group room on Peerspace

With Peerspace, it’s simple to find the ideal focus group room for your needs. With thousands of options in a major city near you, it all starts with the search.

To start your search, click the link and enter the name of the city you will be hosting in. Click search, and then filter your results by the price, space size, amenities, and even with keywords.

Price and size

You can narrow down your results by adjusting for budget and the number of people that will be participating in the focus group — including the moderator!

Usually, focus groups range from 4 to 12 participants. Therefore anything larger than a board room is usually not necessary.

Type of venue

You can also narrow things down by choosing the best type of room for you. With Peerspace, you can find options like conference rooms, flex spaces, lounges, houses, classrooms, and storefronts.

Again, ensure you take into account the number of people and that the venue will be easy for them to find.

The amenities you need

Each option comes with its own amenities and add-on features. For example, whiteboards, writing pads, vending machines, printers, projectors, TVs, speaker systems, refreshments, and more.

Safe and secure communication

On Peerspace, all the options are laid out for you in a streamlined format. Plus, you can directly ask the host of the space any additional questions on the venue’s listing page.

Types of focus group rooms

Peerspace offers you an abundance of options to choose from when it comes to picking your focus group room rental. That’s why it is important to be mindful of the business that the focus group is based on.

With that in mind, it can lend a hand in choosing your ideal room. The types of focus group rooms available can complement a brand idea or image. Do you want a board room with high ceilings and powerful chairs? A sleek, white meeting space with vast windows? An intimate, dimly lit space with warm-colored furniture? 

To get you started, here are a few of the different types of focus group rooms you can find on Peerspace:

• This meeting space in Atlanta, GA, has the modern, luxury feel of a cool new startup
• A classroom-like atmosphere might fit your needs with this brightly lit meeting room in Austin, TX
• The natural lighting and exposed brick of this event room in Seattle, WA, has the comfort of your favorite coffee shop
• This immaculately clean and sleek boardroom in Park Ridge, IL, is a great option to help get down to business. 
• For a more warm and friendly professional approach, try this boardroom with a view in Chicago, IL
• This bright and inviting space in London (pictured above) will leave a great impression on your guests

As you can see, all types of focus group rooms are available to you across the globe on Peerspace.

How much does it cost to rent a focus group room?

A focus group room rental charges by the hour, so it’s important to note how many focus groups you’ll be doing in a day and how long each meeting will take. On average, focus groups run 30 minutes to 2 hours.

Another contributing factor is the size of the group. You’ll need a bigger room if you are accommodating 13 people versus 3.

And, of course, take into account what you need in a room so that you make sure the space has it. That may include recording equipment, a television, and a coffee supply — otherwise, that’s an additional fee.

The options on Peerspace give you a diverse range of locations, styles, and pricing. For example, the sleek boardroom in Park Ridge, IL, costs $25 per hour with a two-hour minimum, which brings the total to at least $50.

In the median range, the boardroom with a view in Chicago, IL, charges $110 per hour, with only an hour minimum.

On the higher end of the focus room rental scale is the stunning Seattle event space. It costs $475 per hour and has a five-hour rental minimum. It’s also in Belltown, one of Seattle’s most exclusive neighborhoods, has incredible amenities, and boasts an airy, modern layout.

On average, a focus group room rental can cost $500 to $1,500 per day, with an average of $450 to $600 per group.

No matter your location or budgetary needs, you can rely on Peerspace to help you discover focus group rooms that meet your needs. In fact, we’re pretty sure you can find plenty of options to suit your needs and exceed your expectations.

Find unique focus group rooms on Peerspace