It begins with having a great location you know would make a perfect space for events. You can imagine cocktail parties, pop-up art galleries, fancy dinners and more — all happening in your venue. However running a successful event venue business is not just as easy as opening your doors. If you want to get people into your venue, you need to creative venue marketing ideas and a powerful marketing plan.
Start by establishing a marketing budget and be honest about how much time you can allocate to marketing your venue. Create a calendar and think about ways you can market your event venue weekly, monthly and yearly. By planning out your marketing ideas, you’ll create strategic measures sure to attract more business to your event venue. Try these six venue marketing ideas to market your venue successfully.
Seeing is believing
Create a visual presentation of what a function in your venue might look like for potential clients. Peerspace host, Marc K notes, “People will be interested in your space because of your photos, so ensure that you have the right photography with the key characteristics that make your space stand out.“ It should include beautiful imagery of your venue fully styled, service packages at various price points and tailored suggestions for possible services that might enhance their function. Design both print and digital versions of your proposal to make it easier for clients to reference. You can also distribute these presentations to local event planners. Start by contacting them with an invite to walk through your venue. After some face to face time where you can learn more about their venue needs and share details about your venue, send them your presentation as a follow up. It’s a tangible reminder of what your venue has to offer and a resource they can take back to their clients.
Put your name out there
Marketing your event venue online is a budget-friendly way to increase business. Research where event planners and potential clients go to find venues and include your event venue in those channels. By sharing your event venue on Peerspace you can reach a large active community of event planners. Also set yourself reminders to regularly submit your venue’s public events on event directories in your city. By sharing what kind of events can be held on site, you stand to drive more business to your venue. Don’t be shy about reaching out to local blog and news sites about featuring events happening in your venue. Invite them to stop by for a sneak peek of the event in exchange for a mention. For public events, promotion like this can increase the success of the event making for happy clients as well as bring more attention to your venue.
Open your doors
Another idea to promote your event venue is by working with event industry suppliers who are also trying to market to the same people. Combine forces with catering companies, alcohol suppliers and furniture rental businesses for an open house. Co-hosting such an event can help captive the attention of event planners and potential clients. Think about what kind of events you want to be hosting and align strategic partners with the same goal in mind. It’s important to be efficient with your resources during such an open house as such events can get rather expensive. Keep catering to sample sizes and showcase various music or entertainment services for your potential clients.
Host, host, host
The best use of your venue marketing efforts is spent doing what you do well — hosting. Reach out to local networking groups and offer your space for their next get together. Motive groups to try out your event venue by offering a free first booking as part of a booking package or an add-on service such as music or cocktail hour. Incentives like these engage groups and are a way to get potential customers into your venue. You can also reach out to community, non-profit or charity organizations and donate your venue for their next meeting. It’s a great way to familiarize these organizations with the venue before a larger function. Altruistic donations are a great way to build relationships with community leaders. They’ll remember these generous acts when they need to book a venue for their business event. In either case, share photos of these gatherings on your website and social media. It will inspire potential clients with ways they can use your venue and introduce their social media followers to your venue.
Drop a pin
Another way to digitally market your venue business is by connecting your venue to a location. Be sure your neighborhood or city are mentioned everywhere in your marketing channels, from your website to print materials to social media. Such promotion ideas will help your event venue show up in online searches for venues in your location. Encourage guests at events in your venue to add the location on social media and use a dedicated hashtag for your event venue business. This is a free and easy way to cement your venue’s connection to a location making it well known with social media influencers.
Finally, build up the reputation of your venue by creating personal touches. Mark says, “The most important thing is to do right by your prospective guests. Respond to them in a timely manner, be curious about their vision for the event and thank them for taking the time to inquire about your venue”. After all, the best business is repeat business. Send handwritten thank you notes to event planners and clients for using your venue. Send follow up emails to organizations about upcoming functions. Always keep communication lines open to continue fostering those relationships. Don’t be afraid to get feedback whether it’s good or bad. Ask clients what makes your venue different from your competitors. Illustrate what sets your venue apart in all your event venue marketing efforts. Encourage clients to leave reviews on social media, on your business site and other review sites. Also ask what you can do to make their next event an even bigger success.
For a successful event venue business, it really takes a concerted promotion plan to drive people to your venue. These are six venue marketing ideas will go far in establishing your business locally and increasing profits. Whether you try one or all of these venue promotion ideas, you’ll soon see how key marketing is to attracting more business to your event venue.
To get more guests at your doorsteps, try listing your space on Peerspace. Leading businesses and creative individuals around the world are using Peerspace to host their meetings, events, and productions.