Check Out These 12 Creative Product Launch Ideas (2024)


Event venues on Peerspace typically cost $60 — $220 per hour.

A product launch is one of the most exciting events that your company can host over the course of the year. It’s great for drumming up publicity for a new product. But, it can also build team spirit and boost morale within your company. When you think of a “product launch,” you may imagine the flashy presentation style that Apple has become renowned for with each iPhone release. However, a product launch doesn’t have to be elaborate to be effective. Stay true to your brand and deliver an experience that your guests will remember with these 12 creative product launch ideas.

And once you have all of these creative product launch ideas down pat, be sure to check out Peerspace to discover the perfect launch venue. After all, Peerspace is the world’s largest online platform for hourly venue rentals. We have thousands of venues in hundreds of cities, with a stylish and practical option only a few clicks away from being all yours for your event. Check us out today to see what’s available near you.

1. Make your dream launch event a reality by booking a Peerspace

projection mapping venue in portland
Source: Peerspace

Regardless of the product you’re announcing, it’s a good idea to get out of the office and find a memorable environment for your product launch.

You can do that with ease by using Peerspace to discover and book stylish, amenity-packed event spaces near you that suit your size and budget requirements. In fact, with Peerspace’s intuitive search function, you can filter your search results to only the venues that suit your needs, which can save you lots of time and money.

So what types of venues can you book through Peerspace ideal for a product launch? Here are a few favorites:

These are just a couple of the amazing examples you can connect with our platform. Since all Peerspaces are available to book from local hosts, you can ask them directly for vendor recommendations. It’s the easiest way to book a dream location and all the event essentials you could possibly want!

2. Build up the buzz in advance to draw in more visitors

A vibrant art gallery in the heart of Alberta Arts District portland rental
product launch ideas
Source: Peerspace

To build up the most anticipation for your new product, try out some unconventional marketing strategies. Post a teaser trailer or partial images of your product on social media to get people wondering what the finished product will look like. “Leak” some statistics about the product to increase the hype, and distribute pre-release copies to bloggers and reviewers. Before you know it, people will be itching to experience the product for themselves. Creating hype is a smart marketing strategy for any business type.

Here are more launch party ideas to wow your guests for even more event inspiration!

3. Invite VIPs to help build your reputation quickly

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product launch ideas
Source: Peerspace

Yes, your product should speak for itself. But having a celebrity or influencer who can vouch for your brand will be sure to raise your profile. This is especially important for new companies that don’t yet have a large following or reputation of their own to depend on. You will get that with time. But for now, star power can really help your new product launch reach new heights of success.

4. Get the timing right and host during large-scale events

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product launch ideas
Source: Peerspace

Is there a major convention coming to your city around the time of your product launch? Throw your event in the same area and advertise it to attendees. While this approach is risky — it could end up being overshadowed by other product launches — plenty of convention-goers will be on the lookout for satellite events and may be intrigued enough to come to your launch party.

5. Create a unique hashtag to get people talking and sharing

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product launch ideas
Source: Peerspace

Encourage your guests to post pictures of the event by directing them to use a unique hashtag. Feature the hashtag at the event venue and on your marketing materials, so everyone knows where to go for the latest updates and to participate in the conversation on X, Instagram, and TikTok.

6. Distribute product samples at the event if possible

Airbnb For Bachelorette Parties
product launch ideas
Source: Peerspace

Depending on your product, you can give out free copies to everyone who attends your event. If that’s not an option, at least allow your attendees to pick up their pre-orders or purchase items at the event so they can start sharing about it on social media right away. The more sales you get in the first days of your launch, the more likely you are to top the lists of bestselling products.

7. Have a keynote speaker who is entertaining and informative

Uptown Art Gallery with open floor plan denver rental
Source: Peerspace

If your CEO isn’t up for playing Steve Jobs for the day, a good keynote speaker can set the right tone for your event. You can choose an expert in your field, a celebrity, or even a comedian. The best product launches should be both entertaining and informative, so make sure your host can read the crowd to keep them engaged and energized throughout the event.

8. Give out a swag bag so they remember you long after the event is over

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product launch ideas
Source: Peerspace

While a product launch is intended to highlight a new product, don’t forget about everything else your company has to offer. Hand out a swag bag to your guests that includes branded products, gifts from other local businesses, referral codes for online discounts, and more. Take a look at our list of 20 creative swag bag ideas for more inspiration.

9. Set up a photo booth to help guests create memories

Light-filled Large Event Space in the Heart of First Hill
Source: Peerspace

Don’t rely on selfies to document your product launch. Hire a professional photographer to get photos of your speakers and the audience. If you book a Peerspace venue, you may be able to add on lighting and photo equipment to your rental to make this idea even easier. Why not set up a separate photo booth area where guests can have their portraits taken showing off their new products and branded merchandise? That’s surefire publicity right there!

Make it easy on yourself by booking an event space like this light-filled large event space in Seattle, WA (pictured above) that is a fun and well-equipped space for your launch event that even provides you and your guests with a photo booth! On the other side of the country, there’s also this beautiful event space in Independence, MO that offers you the use of a professional 360 photo booth for an additional fee.

10. Live stream your event to reach even more people

Video Studio for zoom meetings or livestreams
Source: Peerspace

Of course, you can’t miss the opportunity to broadcast your product launch to viewers at home. And if your company has offices in multiple cities, make sure all of your employees feel included by throwing a local launch or viewing party just for them.

You’ll find it easy to set up a live stream at one of the many Peerspace venues that come with Wi-Fi and A/V gear included. One awesome example is this video studio for Zoom meetings or live streams in Riverview, FL, near Tampa. It comes equipped with all of the technology you need to live stream your launch event to people everywhere. The host even provides producers, engineers, and post-production services if you need them.

Launching a new tome? Then you need to check out our guide on creative book launch ideas for more specific suggestions!

11. Don’t forget to plan an awesome after-party!

product launch ideas
Source: Peerspace

Once the official speeches are over, keep your guests engaged by inviting them to an after-party at the same or a different venue. This is your chance to celebrate the big event with colleagues and guests. Host a catered dinner, schedule a live band or a DJ, and have on-site games and giveaways. This way, people can continue to mingle and interact with your VIPs.

12. Have a follow-up plan to keep the buzz alive after your launch

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product launch ideas
Source: Peerspace

Your launch event is only one part of your product release. Don’t put so much energy into the event itself that you don’t have a plan for what comes afterward. Follow up with members of the press and VIPs to make sure that they continue to review and promote your product. Put videos of your keynote speeches and performances online. Then, announce any sales figures, milestones, or event highlights that you feel comfortable sharing.

Product launch ideas are better with Peerspace

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product launch ideas
Source: Peerspace

You can tailor product launch ideas to suit any kind of product. While we’ve focused mostly on tech and corporate events here, many of these creative product launch ideas apply to smaller events, too, from book and album releases to food, clothing, and beauty product launches.

Peerspace offers plenty of low-key event venue rental options, too, including backyards, studio kitchens, pop-up shops, and restaurants. Just browse the listings to find the right venue. You can search your location and filter the results based on features, like outdoor spaces, fireplaces, rooftops, and so much more.

Once you have the perfect spot, contact your venue’s helpful local host. They are happy to help if you need assistance arranging catering, equipment, event staff, and more! It’s the easiest (and most fun) way to create an atmosphere and an event that your guests will never forget, which is invaluable to entrepreneurs like yourself.

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