13 Unique Influencer Event Ideas (2024)

Are you a brand or business looking for influencer event ideas? Then you’ve come to the right place! We’ve put together a list full of event venues, themes, and other important things to consider when planning an event that will make a lasting impression and exemplify your brand.

In terms of event venues, we’ll be sharing venue options from Peerspace, the world’s largest peer-to-peer digital marketplace for hourly venue rentals. As you’ll soon see, Peerspace is the best place to find a variety of options for any theme or immersive experience! But for now, let’s get to our top influencer event ideas.

1. Open an exclusive pop-up shop showcasing your brand

If you’re looking for influencer event ideas to showcase a new product launch, go beyond the presentation and go for an immersive shopping experience. This is a great way to show off your brand, graphics, and get people used to seeing your product on store shelves.

On Peerspace, you’ll find thousands of pop-up shops for every type of theme or aesthetic. For instance, this unique location in Dallas is a spacious 2,500-square-foot event space with a chic, industrial aesthetic. Its all-white walls are complimented by the colorful furniture and unique murals. The host even provides a projector, so you can always project BTS footage of you and your brand on the walls during your pop-up!

2. Partner with a charity to show off your philanthropic efforts

Want to show that your brand cares and is involved in your local community? Partnering with a local charity is a wonderful way to get influencers who share your passion for a cause to work with your brand and pool resources to help people in need.

3. Host a mystery game night

Mystery games are all the rage today with streamers playing games like “Among Us” and viewers watching popular shows like “The Traitors”. Hosting your own murder mystery game night that incorporates your brand is sure to pique interest.

Why not go all out with a venue like this cabinet of curiosities in Las Vegas? Your influencer will love checking out all of the amazing objects on display and hidden within the space. Plus, the moody reading room would be the perfect place to stream a small game!

Keep an eye on our creative TikTok party ideas for more fun inspiration!

4. Give a peek behind the curtain

If you have a product that has an interesting story behind its production, or you just want to boast about how skilled the people who make it are, a behind-the-scenes tour might be just the event you need. For an even more immersive approach, get influencers involved in the production and let them walk out with a custom version of your product!

5. Make pictures easy by having a photo booth on-site

Obviously, one of the most important things about your event should be showing off pictures of influencers using, wearing, or holding your product!

Why not make it easier by providing a photo booth at your event? If you don’t have one or don’t want the headache of renting one, Peerspace has many options available like this East Atlanta photo studio with a 360-degree photo booth already has one included in your rental.

6. Or go all out with a photoshoot event

If you want to take the dedication to photo ops to the next level, there are venue options that are nothing but photo ops! These are sometimes called “selfie museums”, and there are dozens of them available for rent on Peerspace.

One excellent example is this warehouse event space in Philadelphia, PA, which is a hip and creative event space that provides multiple unique backdrops for photo ops. Imagine your influencer standing in front of the jungle wall, the Nintendo wall, or the grass walls, posing while holding your product! The best part about working on Peerspace for an event like this is you can work with the space’s host and develop some ideas with your brand’s graphics.

7. Create a buzz with a first-look event

Searching for influencer event ideas that will get word of mouth spreading about your latest innovation? A first-look event or exclusive product preview will be a fantastic way to build a relationship with specific influencers who can promote your brand. It grants your influencer the ability to have the first interaction with your product, allowing them to rave about its features leading up to its release date.

8. Go all-in on a theme party

The only thing people like more than a party is a theme party! When you search for party venues on such a comprehensive platform like Peerspace, you’re sure to find ideas that will suit your aesthetic, or inspire you to try something new.

Get searching today and find options like this unique 70s retro home in Vegas with over 4,000 square feet of open floor plan to work with. It’s fabulous if you’re trying to cultivate an atmosphere of luxury, while adding in fun retro vibes that, let’s face it, social media loves!

9. Host a panel discussion with select influencers

To get people talking, host a panel discussion with a group of influencers on a topic related to your brand or industry. This allows them to share their insights and opinions while also creating valuable content for their followers.

With Peerspace, you can book a performance venue with a stage to host your discussion in a professional setting. Try something like this stylish and intimate theatrical space in Virginia Beach, VA, which comes with a stage, theatrical lighting, and modular seating for your audience.

10. Refresh with a relaxing wellness event

Are you a wellness brand looking for ways to expand your influencer events? Peerspace has hundreds of retreat spaces that are perfectly designed for yoga, mindfulness, and wellness retreats of all kinds. Take for example this incredible serenity dome oasis in Joshua Tree. Check out some of the high-quality photos uploaded by the host to see just how perfect it would be!

Want an influencer-approved pad to host your event? Then you need to see these content house rentals next!

11. Show some love with an awards ceremony

One of the best influencer event ideas for gathering a large number of like-minded individuals in your industry is hosting an awards ceremony. Not only can you award influencers in your field for their accomplishments, but you can also use the opportunity to promote your brand and raise awareness of your vision.

12. Break a sweat with a fitness challenge

Who doesn’t love a good workout with a fitness challenge or obstacle course? There’s a reason why you always see influencers doing these kinds of events. Not only are they a great way to stay in shape, but they also provide fantastic photo opportunities. So get people from your organization involved and have a competition versus the influencers you invite!

13. Choreograph a new dance trend in a professional dance studio

Another way to get everyone moving is by hosting a dance event or class. With any luck, you might be choreographing the next great TikTok dance!

If you need a dance studio for your event, look to Peerspace for hundreds of fantastic options. There’s something in every city like this highly rated and affordable downtown dance studio in Baltimore that has everything you need for a successful event.

Influencer event ideas: conclusion

Teaming up with influencers to showcase your brand is a brilliant way to garner some attention. Know the benefits and challenges that come with such a collaboration, though, so you know how to ensure a mutually beneficial relationship. Then, choose your favorite ideas from this list and book the perfect influencer event space through Peerspace to pull it off perfectly. You got this!

Find unique influencer event venues on Peerspace