Michael Rubin may not be a widely recognizable name the way Truman Capote and Hugh Hefner are. Still, the businessman and philanthropist—who built his multibillion-dollar fortune with companies like GSI Commerce, Fanatics, and Rue La La—is one of the world's wealthiest people. He's also a notorious partier.
Since 2021, Rubin has been hosting a "
white party at his home in the Hamptons", inviting almost every major celebrity there is. Last year's guest list included Jennifer Lopez, Tom Brady, the Kardashian-Jenners, Justin Bieber, Jay-Z, and Beyoncé, with surprise performances by Usher and Ne-Yo.
His Super Bowl parties, typically thrown at a massive club in Las Vegas, are also the stuff of legend, with invitations sent out to major sports stars, actors, musicians, and socialites from all over the world. As one frequent guest, rapper Quavo,
described the vibe of Rubin's parties to Business Insider: "We all having fun, enjoying life, celebrating. Toasting to nothing but positive energy, good moves."