If you have a product launch or want to introduce your brand to customers on a more personal level, a pop-up shop is the way to go. Pop-up shops bring online stores to life without all of the costs of a brick and mortar store. And they aren’t just for products. For example, the dating app Bumble hosts “Bumble Beehive” pop-up shops for its community to network and celebrate female empowerment — one of the app’s core values. No matter your goals — increasing sales or brand awareness, building a larger community, introducing a new product, or entering a new geographical market — you can meet your goals with some creative pop-up shop ideas.
Though the event is called a pop-up “shop,” think about it more along the lines of “pop-up party.” This will help you focus on the overall experience rather than simply the retail design aspects of stocking your product and setting up a checkout stand. Here are 11 pop-up shop ideas that will help you wow your customers and leave them with a lasting impression of your brand.
1. Rent on-brand decor
Your website design gives customers the first impression of your brand, and the decor of your pop-up shop will do the same. Local event-decor rental companies can provide you with almost anything from furniture and bars to lighting and props. For more custom pieces, there is a handy guide to retail solutions companies, which traditional brick-and-mortar stores use to source their displays. Etsy is also always a good resource, too.
2. Allow customers to interact with the product
Pop-up shops exist for interactivity, so no matter what product or service you are selling, your pop-up shop guests can interact with your product. It all starts with the design. If you are selling home decor or furniture, stage your shop like an actual house so that customers can picture the pieces in their own homes.
For kitchenware or food, have an actual kitchen or, at the very least, countertops and islands that resemble the layout of a kitchen. Does your brand highlight clothing, makeup, or jewelry? Be sure to have plenty of mirrors throughout the shop, portable dressing rooms, and/or interactive mirrors. High-tech mirrors can evaluate customers and determine their skincare needs, suggest style pairings, and more.
If you are in the wedding industry, set up the shop like a wedding with drinks, desserts, and a guest book. You get the picture. For examples of stand-out pop-up shops that incorporate interactivity, check out this blog.
3. Put up a sidewalk sign
If your pop-up shop venue is on a bustling street, draw customers in with clever sidewalk signs. Depending on your target customers, you may use memes. Use one side for a catchy saying and logo, then reserve the other to explain your hours and store concept. For inspiration, check out these funny signs.
4. Serve drinks and light bites
If your online brand is upscale, you might want to rent a classy boutique and serve champagne to customers as they walk in. Make that happen at your pop-up shop for an added touch of elegance. You can even order custom bottle labels and mini bottles to hand out. Branded desserts are also a nice touch that will encourage your customers to stay a while. Cookies, cupcakes, and macarons can all be customized with your logo. Best of all, they’re the perfect size for handing out to people.
5. Hand out branded baskets or tote bags
If you have products like makeup or clothing that customers will need to carry, consider including branded baskets or tote bags in your pop-up shop. Include your pop-up shop address and other information on the tote bags so that customers can become walking advertisements for your shop once they leave.
6. Invite special guests
If artists or designers are involved in the creation of your product, invite them to the pop-up shop and have them there to meet customers. This will add to the immersive shopping experience. Live-sketching demonstrations, which are common in art galleries, could be an entertaining way to keep customers engaged and make the shopping experience memorable.
7. Choose an outside-the-box venue
When coming up with pop-up shop ideas, don’t overlook the importance of having the perfect on-brand venue. Make your venue complement the retail experience you are creating — the shop is more than simply a backdrop for your products.
A pop-up shop doesn’t even need to necessarily be in a storefront. On Peerspace, you can locate and book lofts, galleries, restaurants, and even speakeasies in which to host your shop. You have more options than a typical retail setting, and Peerspace makes it easy to find the hidden gems of venues in your city.
8. Say it with a neon sign
Neon signs aren’t just for declaring that you’re open. Cute quotes, brand slogans, and brand names can all be displayed boldly and brightly with trendy neon signs in every color imaginable. Sketch and Etch offers stunning custom signs for all of your business needs.
9. Set up flower walls and photo booths
The more Instagrammable your pop-up shop is, the better. So why not include photo ops for guests? Display your logo and/or slogan on a backdrop — such as a flower wall or hedge wall — then hire a photographer or allow guests to take their own photos while posing in your apparel or with your products. Your shop will be all over Instagram in no time, drawing in even more customers.
10. Host product demos
If applicable, set up product demonstrations with experts or models. This can work for tech, beauty, apparel, apps, and appliances. Be sure to allow customers the opportunity to ask questions and try the products themselves.
11. Invite social media influencers
Host meet and greets with influencers who love and rep your brand on social media, or get in touch with influencers in your industry (e.g. chefs and food bloggers for kitchenware and food; fashion bloggers for clothes and accessories; beauty vloggers for makeup; etc.). This will draw crowds in, heighten the profile of your brand, and help you garner more media attention for your pop-up shop.
There’s no shortage of pop-up shop ideas that will make your brand stand out. Even though many purchases these days are made online, millennials are all about the retail experience and actually do most of their shopping IRL. Crafting an Insta-worthy experience that will get consumers feeling more connected to your brand. In addition, you’ll be able to build lasting brand loyalty and attract new customers who might not have discovered your company otherwise.
Adapt some of these pop-up shop ideas to fit your brand and let the planning begin! The first step? Choose the perfect venue. For the most original pop-up shop venue ideas, check out the Peerspace locations in your area.